Purity is a medium to light roast. Purity has created a roasting profile designed to maximize the health benefits found in coffee. We roast to increase the amount of Chlorogenic Acids (CGAs) in our organic coffee. Purity is consistently performing lab testing on our coffee to ensure that the health aspects are amplified and the negative aspects are minimized or eliminated. For example, a coffee that is too lightly roasted develops Acrylamide which is harmful to your body, and if the coffee is dark-roasted then it develops PAHs which are carcinogenic. Purity has found the sweet spot in our roasting technique to maximize antioxidants. Learn more about our lab testing here.